[{"@context":"https:\/\/schema.org\/","@type":"BlogPosting","@id":"https:\/\/consultwebs.cwdevelop.com\/blog\/december-legal-digital-marketing-industry-updates\/#BlogPosting","mainEntityOfPage":"https:\/\/consultwebs.cwdevelop.com\/blog\/december-legal-digital-marketing-industry-updates\/","headline":"December Legal Digital Marketing Industry Updates","name":"December Legal Digital Marketing Industry Updates","description":"It\u2019s time for the Consultwebs monthly Legal Digital Marketing Industry Updates! If you\u2019re new here, each month we round up the must-know legal digital marketing updates for busy attorneys. Explore this month\u2019s highlights of bite-sized, need-to-know news below. Let\u2019s Get to the Updates! \ud83e\udd16AI Brand mentions boost AI Search Rankings: Study by Ahrefs. Study finds […]","datePublished":"2025-12-16","dateModified":"2026-03-17","author":{"@type":"Person","@id":"https:\/\/consultwebs.cwdevelop.com\/blog\/author\/cw-pyork\/#Person","name":"Paige Cook","url":"https:\/\/consultwebs.cwdevelop.com\/blog\/author\/cw-pyork\/","identifier":3,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/8004b52cb7df0dc33481cf5005b5d323b243b7088af2ee22de7a90443f5b968d?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/8004b52cb7df0dc33481cf5005b5d323b243b7088af2ee22de7a90443f5b968d?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"Consultwebs","logo":{"@type":"ImageObject","@id":"https:\/\/s49208.p1233.sites.pressdns.com\/wp-content\/uploads\/2023\/03\/CW-logo-color-dark.png","url":"https:\/\/s49208.p1233.sites.pressdns.com\/wp-content\/uploads\/2023\/03\/CW-logo-color-dark.png","width":258,"height":44}},"image":{"@type":"ImageObject","@id":"https:\/\/consultwebs.cwdevelop.com\/wp-content\/uploads\/2025\/12\/businessman-seo.jpg","url":"https:\/\/consultwebs.cwdevelop.com\/wp-content\/uploads\/2025\/12\/businessman-seo.jpg","height":534,"width":800},"url":"https:\/\/consultwebs.cwdevelop.com\/blog\/december-legal-digital-marketing-industry-updates\/","video":{"@context":"http:\/\/schema.org\/","@type":"VideoObject","@id":"https:\/\/www.youtube.com\/watch?v=cuSDy0Rmdks#VideoObject","contentUrl":"https:\/\/www.youtube.com\/watch?v=cuSDy0Rmdks","name":"Sam Altman on Trust, Persuasion, and the Future of Intelligence - Live at the Progress Conference","description":"Sam Altman makes his second appearance on the show to discuss how he's managing OpenAI's explosive growth, what he's learned about hiring hardware people, what makes roon special, how far they are from an AI-driven replacement to Slack, what GPT-6 might enable for scientific research, when we'll see entire divisions of companies run mostly by AI, what he looks for in hires to gauge their AI-resistance, how OpenAI is thinking about commerce, whether GPT-6 will write great poetry, why energy is the binding constraint to chip-building and where it\u2019ll come from, his updated plan for how he'd revitalize St. Louis, why he's not worried about teaching normies to use AI, what will happen to the price of healthcare and hosing, his evolving views on freedom of expression, why accidental AI persuasion worries him more than intentional takeover, the question he posed to the Dalai Lama about superintelligence, and more.\n\nRecorded live at the Progress Conference, hosted by @rootsofprogress  on October 17th, 2025. Special thanks to @bigthink for the video production.\n\nTranscript and links: https:\/\/conversationswithtyler.com\/episodes\/sam-altman-2\/\n\nStay connected:\nFollow us on X, IG, and Facebook: @cowenconvos\nhttps:\/\/www.twitter.com\/cowenconvos\nhttps:\/\/www.facebook.com\/cowenconvos\nhttps:\/\/www.instagram.com\/cowenconvos\n\nSign up for our newsletter: https:\/\/mercatus.tfaforms.net\/5060931\n\nJoin us on Discord: https:\/\/discord.gg\/JAVWP7vTxt\n\nhttps:\/\/conversationswithtyler.com\n\nhttps:\/\/mercatus.org\n\nPhoto Credit: Jeremi Rebecca\n\nTimestamps:\n00:00:00 - On maximizing productivity\n00:01:21 - On hiring hardware people\n00:05:45 - On what GPT-6 will enable\n00:10:48 - On government backstops for AI companies\n00:13:26 - On monetizing AI services\n00:19:42 - On AI\u2019s future understanding of intangibles\n00:25:15 - On chip-building\n00:29:03 - On Sam\u2019s outlook on health, alien life, and conspiracy theories\n00:33:09 - On regulating AI agents\n00:34:39 - On new ways to interface with AI\n00:38:11 - On how normies will learn to use AI\n00:45:35 - On AI\u2019s effect on the price of housing and healthcare\n00:46:57 - On reexamining freedom of speech\n00:50:07 - On humanity\u2019s persuadability","thumbnailUrl":["https:\/\/i.ytimg.com\/vi\/cuSDy0Rmdks\/default.jpg","https:\/\/i.ytimg.com\/vi\/cuSDy0Rmdks\/mqdefault.jpg","https:\/\/i.ytimg.com\/vi\/cuSDy0Rmdks\/hqdefault.jpg","https:\/\/i.ytimg.com\/vi\/cuSDy0Rmdks\/sddefault.jpg","https:\/\/i.ytimg.com\/vi\/cuSDy0Rmdks\/maxresdefault.jpg"],"uploadDate":"2025-11-05T12:55:09+00:00","duration":"PT54M31S","embedUrl":"https:\/\/www.youtube.com\/embed\/cuSDy0Rmdks","publisher":{"@type":"Organization","@id":"https:\/\/www.youtube.com\/channel\/UC_AnpBvnhXTcipgGEHLWoOg#Organization","url":"https:\/\/www.youtube.com\/channel\/UC_AnpBvnhXTcipgGEHLWoOg","name":"Conversations with Tyler","description":"Economist and polymath Tyler Cowen engages today\u2019s deepest thinkers in wide-ranging explorations of their work, the world, and everything in between.  Produced by the Mercatus Center at George Mason University. \n\nThis dedicated channel was launched in June 2025--older episodes can be found on the Mercatus Center channel: https:\/\/www.youtube.com\/playlist?list=PLS8aEHTqDvpInY9kslUOOK8Qj_-B91o_W \n","logo":{"url":"https:\/\/yt3.ggpht.com\/7jaO3wegyghwIfupLhGuTXMLN2p_n6lBhJq8Y55M947Cq1RZHqr--g_T6TC_juH7hINsHv9S4Q=s800-c-k-c0x00ffffff-no-rj","width":800,"height":800,"@type":"ImageObject","@id":"https:\/\/www.youtube.com\/watch?v=cuSDy0Rmdks#VideoObject_publisher_logo_ImageObject"}},"potentialAction":{"@type":"SeekToAction","@id":"https:\/\/www.youtube.com\/watch?v=cuSDy0Rmdks#VideoObject_potentialAction","target":"https:\/\/www.youtube.com\/watch?v=cuSDy0Rmdks&t={seek_to_second_number}","startOffset-input":"required name=seek_to_second_number"},"interactionStatistic":[[{"@type":"InteractionCounter","@id":"https:\/\/www.youtube.com\/watch?v=cuSDy0Rmdks#VideoObject_interactionStatistic_WatchAction","interactionType":{"@type":"WatchAction"},"userInteractionCount":43908}],{"@type":"InteractionCounter","@id":"https:\/\/www.youtube.com\/watch?v=cuSDy0Rmdks#VideoObject_interactionStatistic_LikeAction","interactionType":{"@type":"LikeAction"},"userInteractionCount":1032}]},"about":["Artificial Intelligence","Digital Advertising","Search Engine Optimization","Social Media Marketing"],"wordCount":529,"articleBody":"It\u2019s time for the Consultwebs monthly Legal Digital Marketing Industry Updates! If you\u2019re new here, each month we round up the must-know legal digital marketing updates for busy attorneys. Explore this month\u2019s highlights of bite-sized, need-to-know news below.Let\u2019s Get to the Updates!\ud83e\udd16AIBrand mentions boost AI Search Rankings: Study by Ahrefs. Study finds – if your law firm brand is being mentioned in several places online, AI systems are much more likely to mention you in conversations, as well. Branding is an often-neglected piece of the marketing puzzle due to the nature of vague attribution. But it is a key to modern-day best practices for legal digital marketing.\ud83d\udd0eSEOGoogle is updating to simplify search page results. With this update, Google aims to clean up search results and remove support for certain structured data types in Search Console and its API. This will begin January 2026. This is in line with the trend we have noticed of technical SEO shifting toward quality over quantity. Clear, useful markups that enhance user understanding are necessary.\ud83d\udce3Paid Advertising\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0Google is phasing out call-only ads by 2027. Attorneys relying on phone leads will have to transition to Responsive Search Ads with Call Assetts. Google has provided a step-by-step migration plan for affected users here.\u00a0ChatGPT advertisements are on their way. Based on CEO Sam Altman\u2019s comments, it seems that these are a ways off yet, but in the source article, he goes into detail about how he envisions them functioning. Spoiler: it\u2019s nothing like other advertising platforms have tried before. The full video interview is available here\u00a0Changes to automated lead credits for LSAs. Google has updated how Local Services Ads handle low-quality leads. Instead of charging you first and issuing a credit later, Google now screens leads before billing. Low-quality inquiries won\u2019t be charged at all. You may still see a small number of auto-credits within the first 24 hours as the system catches up, but overall, you should expect: Fewer charged leads, fewer credited leads, no change to total lead volume or net spend.SOURCE: Consultwebs Trusted and Verified Google Partner Representative\ud83d\udcf1Social MediaResponding to your comments on social media makes a huge difference in engagement. According to a study completed by social media platform management tool, Buffer, reach experiences a lift when actively responding to comments on posts (across all industries). Approximately, the increases can be up to: LinkedIn 30%, Instagram 21%, and Facebook 9%. For attorneys seeking to maximize their social media presence, active community engagement is key.Instagram tests competitor insights for professional accounts. This new feature allows you to choose up to 10 accounts to compare your performance against, with side-by-side comparison data on relative follower growth and posting frequency (across Reels, feed posts, ads and more). This new feature is a great way to benchmark how frequently you should be posting and what the industry standard engagement metrics are. The feature is not fully available yet, but is slowly beginning rollout.Stay LAWsome\u2013We\u2019ll See You Again Next Month!Thanks for checking out this month\u2019s roundup! See you next time with more tips, trends, and insights to help your law firm grow."},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Blog","item":"https:\/\/consultwebs.cwdevelop.com\/blog\/#breadcrumbitem"},{"@type":"ListItem","position":2,"name":"December Legal Digital Marketing Industry Updates","item":"https:\/\/consultwebs.cwdevelop.com\/blog\/december-legal-digital-marketing-industry-updates\/#breadcrumbitem"}]}]